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RELEASE: NC State Unveils #Statement Campaign

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Posted: 8/8/2014 10:05 AM

RELEASE: NC State Unveils #Statement Campaign 


LINK

What's your #Statement?

It means something different to everyone.

To us at NC State, it means an opportunity to share the passion, loyalty, history, tradition, and multitude of experiences on and off the field that are completely unique to the Wolfpack Nation.

It might mean that day you received the letter saying you'd been accepted to NC State. Or it could be when you walked across the graduation stage into your future. Or maybe it's when you first walked through the gates of Carter-Finley Stadium, smelled the popcorn at Reynolds or immersed yourself in the crowd at PNC Arena.   

But there's something very unique about being part of NC State, its tradition is unique and it's completely ours.

When we went to the drawing board to develop our campaign for the 2014-15 athletic year, we wanted to create something that was true to who we are, went beyond wins and losses, and was something our fans could take an interactive part in.

We kept coming back to #Statement.



Last edited 8/8/2014 10:07 AM by JamesHenderson

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Posted: 8/8/2014 10:08 AM

Re: RELEASE: NC State Unveils #Statement Campaign 


It would be sad if it wasnt so comical at this point.




Maryland has played literally nobody-sec17wufpacker
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Posted: 8/8/2014 10:11 AM

Re: RELEASE: NC State Unveils #Statement Campaign 


So...which other State U. did we steal this from?

I hate hashtag campaigns, but if it is at least unique, that would be an improvement.

 


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Posted: 8/8/2014 10:13 AM

Re: RELEASE: NC State Unveils #Statement Campaign 


Okay...we couldn't get a picture where the subject doesn't appear to be thinking "Damn...this is stupid."?

 


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Posted: 8/8/2014 10:14 AM

Re: RELEASE: NC State Unveils #Statement Campaign 


#ourstate #statement #thisisourstate #allin #thewolfpackway #wolpfack #1pack1goal #pleasegodmakeitstop
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Posted: 8/8/2014 10:24 AM

Re: RELEASE: NC State Unveils #Statement Campaign 


Here is my idea for a new hashtag campaign:

#JUSTWIN

Forget this other cuteness.

Last edited 8/8/2014 10:25 AM by wolfpackgradstudent

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Posted: 8/8/2014 10:25 AM

Re: RELEASE: NC State Unveils #Statement Campaign 


^ yes, how about we make a statement with our performance on the field, court, etc instead of worrying so much about a damn slogan.
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Posted: 8/8/2014 10:31 AM

Re: RELEASE: NC State Unveils #Statement Campaign 



Pack Punch wrote: ^ yes, how about we make a statement with our performance on the field, court, etc instead of worrying so much about a damn slogan.
Because it seems that they're aiming for something beyond just wins & losses. They're looking to capture the entire NC State experience.

And let's be frank - focusing on something other than just wins & losses might turn out to be a very smart move given the ways things have gone lately.
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Posted: 8/8/2014 10:32 AM

Re: RELEASE: NC State Unveils #Statement Campaign 


Great job by NC State on this one.



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Posted: 8/8/2014 10:36 AM

Re: RELEASE: NC State Unveils #Statement Campaign 


For perspective, you also liked the "my state" slogan.


---------------------------------------------
--- JamesHenderson wrote:

Great job by NC State on this one.

---------------------------------------------




Maryland has played literally nobody-sec17wufpacker
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Posted: 8/8/2014 10:37 AM

Re: RELEASE: NC State Unveils #Statement Campaign 


I agree. I like it.
JamesHenderson wrote: Great job by NC State on this one.
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Posted: 8/8/2014 10:39 AM

Re: RELEASE: NC State Unveils #Statement Campaign 


Follow24Hodge
Always proud to be a part of the Pack and the impact it had on my life #Statement' http://t.co/6d1zCU3KDN
8/8/14, 9:22 AM



"Here... we see what may be the epitome of a warrior, cunning matched with instinct and stealth, joined with a final, terrifying attack. For this mighty creature, I name you. You are Clan Wolf."
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Posted: 8/8/2014 10:39 AM

Re: RELEASE: NC State Unveils #Statement Campaign 



chuckpack wrote: For perspective, you also liked the "my state" slogan.


---------------------------------------------
--- JamesHenderson wrote:

Great job by NC State on this one.

---------------------------------------------

For perspective, you don't seem to like State.
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Posted: 8/8/2014 10:39 AM

Re: RELEASE: NC State Unveils #Statement Campaign 


PackFootball
Ted Brown's #Statement is still strong after 36 years. What's yours? http://t.co/sigyqlYFK8
8/8/14, 9:08 AM



"Here... we see what may be the epitome of a warrior, cunning matched with instinct and stealth, joined with a final, terrifying attack. For this mighty creature, I name you. You are Clan Wolf."
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Posted: 8/8/2014 10:43 AM

Re: RELEASE: NC State Unveils #Statement Campaign 



JamesHenderson wrote: Great job by NC State on this one.

I actually agree.

 

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Posted: 8/8/2014 10:44 AM

Re: RELEASE: NC State Unveils #Statement Campaign 


Sounds good to me.

 

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Posted: 8/8/2014 10:48 AM

Re: RELEASE: NC State Unveils #Statement Campaign 


I think this is a good one.
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Posted: 8/8/2014 10:49 AM

Re: RELEASE: NC State Unveils #Statement Campaign 



JamesHenderson wrote: LINK

What's your #Statement?

It means something different to everyone.

To us at NC State, it means an opportunity to share the passion, loyalty, history, tradition, and multitude of experiences on and off the field that are completely unique to the Wolfpack Nation.

It might mean that day you received the letter saying you'd been accepted to NC State. Or it could be when you walked across the graduation stage into your future. Or maybe it's when you first walked through the gates of Carter-Finley Stadium, smelled the popcorn at Reynolds or immersed yourself in the crowd at PNC Arena.   

But there's something very unique about being part of NC State, its tradition is unique and it's completely ours.

When we went to the drawing board to develop our campaign for the 2014-15 athletic year, we wanted to create something that was true to who we are, went beyond wins and losses, and was something our fans could take an interactive part in.

We kept coming back to #Statement.
This is just embarrassing writing for "professionals." How is it possible that people who do marketing and PR for a living are this bad at writing?
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Posted: 8/8/2014 10:49 AM

Re: RELEASE: NC State Unveils #Statement Campaign 


Meh. It's not great, but it's not bad either. In two years no one will remember it.

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Posted: 8/8/2014 10:50 AM

Re: RELEASE: NC State Unveils #Statement Campaign 



rswilli2 wrote:
Pack Punch wrote: ^ yes, how about we make a statement with our performance on the field, court, etc instead of worrying so much about a damn slogan.
Because it seems that they're aiming for something beyond just wins & losses. They're looking to capture the entire NC State experience.

And let's be frank - focusing on something other than just wins & losses might turn out to be a very smart move given the ways things have gone lately.
My first thought as well. Probably smart, but pretty hilarious and frankly sad at the same time.
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Posted: 8/8/2014 10:53 AM

Re: RELEASE: NC State Unveils #Statement Campaign 



JamesHenderson wrote: Great job by NC State on this one.
Yep.  I agree.  Like it a lot.
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Posted: 8/8/2014 10:53 AM

Re: RELEASE: NC State Unveils #Statement Campaign 


banghead


Another slogan lifted off mississippi state?
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Posted: 8/8/2014 10:54 AM

Re: RELEASE: NC State Unveils #Statement Campaign 


I have never seen, and will never see a championship. That's my #Statement.

Too many Urkels on your team, that's why your wins low

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Posted: 8/8/2014 10:58 AM

Re: RELEASE: NC State Unveils #Statement Campaign 



georgiapackman wrote: banghead


Another slogan lifted off mississippi state?
Embedded image permalink
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Posted: 8/8/2014 10:58 AM

Re: RELEASE: NC State Unveils #Statement Campaign 


I actually like it and don't see a problem with it. It's not taking ownership of something it doesn't own or boasting about something that hasn't happened. Seems to be a chance for those associated with the school to be proud of something they've accomplished.

There's always gonna be the rabble rabble rabble, I don't care for most things, rabble rabble rabble crowd.
Extremely High Level WPC Member
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Posted: 8/8/2014 10:59 AM

Re: RELEASE: NC State Unveils #Statement Campaign 



wolfpackgradstudent wrote:
georgiapackman wrote: banghead


Another slogan lifted off mississippi state?
Embedded image permalink


Hahaha that is just awesome and sad at the same time.
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Posted: 8/8/2014 11:00 AM

Re: RELEASE: NC State Unveils #Statement Campaign 


Oh not again.
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Posted: 8/8/2014 11:02 AM

Re: RELEASE: NC State Unveils #Statement Campaign 


I don't hate it...
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Posted: 8/8/2014 11:02 AM

Re: RELEASE: NC State Unveils #Statement Campaign 



wolfpackernc wrote: So...which other State U. did we steal this from?
Son of a .....

We didn't even pick a different State U to rip off this time.

Wait...we added a #.  It's unique!!!!!

 


Last edited 8/8/2014 11:03 AM by wolfpackernc

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Posted: 8/8/2014 11:03 AM

Re: RELEASE: NC State Unveils #Statement Campaign 


Damn. Some of yall are miserable.







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Posted: 8/8/2014 11:04 AM

Re: RELEASE: NC State Unveils #Statement Campaign 


The Mississippi State Junior Varsitys. #Statement.

Too many Urkels on your team, that's why your wins low

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Posted: 8/8/2014 11:05 AM

Re: RELEASE: NC State Unveils #Statement Campaign 


The entire Miss St admissions handbook with the Statement campaign:

www.admissions.msstate.edu/pdf/MSU_Viewbook.pdf

Last edited 8/8/2014 11:06 AM by crusherl

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Posted: 8/8/2014 11:08 AM

Re: RELEASE: NC State Unveils #Statement Campaign 



wolfpackgradstudent wrote:
georgiapackman wrote: banghead


Another slogan lifted off mississippi state?
Embedded image permalink
Oh holy LOLLer
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Posted: 8/8/2014 11:08 AM

Re: RELEASE: NC State Unveils #Statement Campaign 



crusherl wrote:
wolfpackgradstudent wrote:
georgiapackman wrote: banghead


Another slogan lifted off mississippi state?
Embedded image permalink


Hahaha that is just awesome and sad at the same time.
LOLOLOLOL.  We've passed the point to where this could be considered coincidence.
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Posted: 8/8/2014 11:08 AM

Re: RELEASE: NC State Unveils #Statement Campaign 


Who cares ? Its marketing.  Everybody is the same.


UNC stole "jump around" from Wisconsin and a gazillion other teams.  Every school in the country plays the stupid jock jams soundtrack at their games and intros and have for 25 years. Welcome to the Jungle etc.

Some of yall will ***** about any and everything.







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Posted: 8/8/2014 11:08 AM

Re: RELEASE: NC State Unveils #Statement Campaign 


Y'all have problems. I like it.
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Posted: 8/8/2014 11:10 AM

Re: RELEASE: NC State Unveils #Statement Campaign 


jesus ******* christ, some of you guys will complain about anything.
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Posted: 8/8/2014 11:10 AM

Re: RELEASE: NC State Unveils #Statement Campaign 


I believe one of the conditions of our home-and-home with Miss. St. is that if we lose both games, we have to cease and desist from using their ad campaigns as our own.

 


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Posted: 8/8/2014 11:10 AM

Re: RELEASE: NC State Unveils #Statement Campaign 



wufpakman21 wrote: Who cares ? Its marketing.  Everybody is the same.


UNC stole "jump around" from Wisconsin and a gazillion other teams.  Every school in the country plays the stupid jock jams soundtrack at their games and intros and have for 25 years. Welcome to the Jungle etc.

Some of yall will ***** about any and everything.
You don't see the difference between playing songs at a football game and a full blown marketing campaign?
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Posted: 8/8/2014 11:11 AM

Re: RELEASE: NC State Unveils #Statement Campaign 



crusherl wrote: The entire Miss St admissions handbook with the Statement campaign:

www.admissions.msstate.edu/pdf/MSU_Viewbook.pdf
I dont see a TM or a Registered trademark symbol so I dont see what the bid deal is.  The word statement is not proprietary... being a state school is not unique.  Its a word and an idea that we can make our own... Its not like we are taking the book and just subbing in our school name and our photos...  Not everything can be 100% unique and if there is something good out there that fits and makes sense, why not do it...  Yall are too uppity about this stuff
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